Define your goal
A winning LinkedIn strategy starts with your goals. Set measurable objectives and use LinkedIn to achieve your key performance indicators (KPIs).
Whatever your goals, you can leverage the LinkedIn platform to effectively
- Create awareness for your brand and products early in the purchase process
- Position your brand as a thought leader shape audience perception with content
- Drive the right people to take action generating quality leads and new business
Target the right people
Targeting is the core of what enables your success on LinkedIn.
Demographic Targeting
1. Profile-based data
Target by years of experience, seniority, job function, job title, company name, company industry, company size, education information, skills and more.LinkedIn Matched Audiences
2. Your own target account data
Match lists of thousands of target accounts or millions of email contacts against the 8M companies and over 500M people on LinkedIn to achieve your account-based marketing (ABM) goals.3. Your own first-party data
Target the professionals who’ve previously engaged with your brand. For example, retarget your website visitors with ads on LinkedIn. Or, match segments from your preferred data plat form against the LinkedIn member base to target people who’ve already given you their information.Engage them with content
Engage the right audiences on LinkedIn to achieve your marketing objectives using Sponsored Content, Sponsored InMail, and a range of native ad formats.
Platform
- LinkedIn Sponsored Content
- LinkedIn Sponsored InMail
- LinkedIn Lead Gen Forms
- LinkedIn Dynamic Ads
- LinkedIn Text Ads
LinkedIn Sponsored Content
Build customer relationships by delivering relevant content to prospects in the world’s only professional feed and beyond.
Marketers who are first to provide useful content and insights early and often during the buyer’s journey stand to win mindshare, consideration, and purchase. 74% of B2B buyers choose a company that is first to help them with useful content (Create Sponsored Ads).
Share your valuable content on the only platform tailored to drive engagement from professionals:
- Target the people who matter most using accurate, first party data
- Publish your content to a premium audience of business decision-makers.
- Engage prospects when they’re in a professional mindset to build customer relationships that will grow your business.
Use Sponsored Content to:
- Reach a premium professional audience of business decision-makers where they’re most engaged
Ideal if you are looking to:
- Increase brand awareness, build relationships with prospects, and drive high quality leads.
LinkedIn Sponsored InMail
Send timely, convenient, and relevant private messages to the people that matter most to your business.
Personalize your outreach. Sponsored InMail helps marketers break through the limitations of traditional email marketing by:
- Reaching members only when they are active on the LinkedIn site.
- Engaging your key target audiences across desktop and mobile.
- Delivering personalized messages within the uncluttered LinkedIn messaging environment.
Use Sponsored InMail to:
- Engage your prospects in the most direct way on LinkedIn and turn recipients into highly qualified leads and customers.
Ideal if you are looking to:
- oost conversions, event attendance, and downloads, and drive high-quality leads (Create Sponsored InMail Ads).
LinkedIn Lead Gen Forms
Collect even more quality leads using pre-filled forms.
Are you a demand gen marketer? Now you can easily collect qualified leads from the over 500 million professionals on LinkedIn.
