Define your goal
A winning LinkedIn strategy starts with your goals. Set measurable objectives and use LinkedIn to achieve your key performance indicators (KPIs).
Whatever your goals, you can leverage the LinkedIn platform to effectively
- Create awareness for your brand and products early in the purchase process
- Position your brand as a thought leader shape audience perception with content
- Drive the right people to take action generating quality leads and new business
Target the right people
Targeting is the core of what enables your success on LinkedIn.
Demographic Targeting
1. Profile-based data
Target by years of experience, seniority, job function, job title, company name, company industry, company size, education information, skills and more.LinkedIn Matched Audiences
2. Your own target account data
Match lists of thousands of target accounts or millions of email contacts against the 8M companies and over 500M people on LinkedIn to achieve your account-based marketing (ABM) goals.3. Your own first-party data
Target the professionals who’ve previously engaged with your brand. For example, retarget your website visitors with ads on LinkedIn. Or, match segments from your preferred data plat form against the LinkedIn member base to target people who’ve already given you their information.Engage them with content
Engage the right audiences on LinkedIn to achieve your marketing objectives using Sponsored Content, Sponsored InMail, and a range of native ad formats.
Platform
- LinkedIn Sponsored Content
- LinkedIn Sponsored InMail
- LinkedIn Lead Gen Forms
- LinkedIn Dynamic Ads
- LinkedIn Text Ads
LinkedIn Sponsored Content
Build customer relationships by delivering relevant content to prospects in the world’s only professional feed and beyond.
Marketers who are first to provide useful content and insights early and often during the buyer’s journey stand to win mindshare, consideration, and purchase. 74% of B2B buyers choose a company that is first to help them with useful content (Create Sponsored Ads).
Share your valuable content on the only platform tailored to drive engagement from professionals:
- Target the people who matter most using accurate, first party data
- Publish your content to a premium audience of business decision-makers.
- Engage prospects when they’re in a professional mindset to build customer relationships that will grow your business.
Use Sponsored Content to:
- Reach a premium professional audience of business decision-makers where they’re most engaged
Ideal if you are looking to:
- Increase brand awareness, build relationships with prospects, and drive high quality leads.
LinkedIn Sponsored InMail
Send timely, convenient, and relevant private messages to the people that matter most to your business.
Personalize your outreach. Sponsored InMail helps marketers break through the limitations of traditional email marketing by:
- Reaching members only when they are active on the LinkedIn site.
- Engaging your key target audiences across desktop and mobile.
- Delivering personalized messages within the uncluttered LinkedIn messaging environment.
Use Sponsored InMail to:
- Engage your prospects in the most direct way on LinkedIn and turn recipients into highly qualified leads and customers.
Ideal if you are looking to:
- oost conversions, event attendance, and downloads, and drive high-quality leads (Create Sponsored InMail Ads).
LinkedIn Lead Gen Forms
Collect even more quality leads using pre-filled forms.
Are you a demand gen marketer? Now you can easily collect qualified leads from the over 500 million professionals on LinkedIn.
With Lead Gen Forms, you can:
- Generate even more qualified leads from your ads on mobile. With just a couple of clicks, members can send you an in-ad form that’s pre-filled with relevant lead info like their name, contact info, job title, company name, and other accurate data from their LinkedIn profile.
- Prove the ROI of your campaigns by measuring lead cost, quality, and more using readymade reports.
- Easily download your lead data, or send it to your preferred CRM or marketing automation platform.
Use Lead Gen Forms to:
- Collect many high-quality leads and improve your lead generation rates.
Ideal if you are looking to:
- Generate qualified leads and sales opportunities using ads on LinkedIn (Create Lead Gen Form Ads).
LinkedIn Display Ads
Reach and engage more prospective buyers than ever before, with extremely targeted ads in a quality professional context.
Build your brand with premium professional audiences early in the buying cycle
- Drive engagement with quality buyers in a brand-safe professional context.
- Buy the way you want to buy: Purchase ads using your preferred third-party programmatic platform, on an open or private auction model.
Use Display Ads to:
- Target LinkedIn members with accuracy to drive brand objectives.
Ideal if you are looking to:
- Get on the radar early to build your brand and increase awareness (Create Display Ads).
LinkedIn Dynamic Ads
Engage the professionals that matter most to your business with dynamically generated, personalized ads on LinkedIn.
Drive response with ads that are personalized to your audience’s activity on LinkedIn. LinkedIn Dynamic Ads allow you to precisely target decision-makers and influencers with highly relevant and customizable creative.
Drive quality engagement:
- Distinguish your brand with relevant creative that drives quality interactions, traffic, and leads.
Build relationships:
- Nurture relationships and increase your company’s LinkedIn follower count using unique ad formats.
Target with precision:
- Reach the people that matter most using accurate, profile-based, first-party data.
Use Dynamic Ads to:
- Personalize your creative to resonate with your target audience.
Ideal if you are looking to:
- Grow your follower count and drive quality engagement.
LinkedIn Text Ads
Easily create and launch your own well-targeted, customized campaigns in just minutes—on a budget that works for you.
LinkedIn Text Ads are the fastest way to get your business in front of the world’s largest professional network. Using an intuitive, self-service interface, you can easily create, manage, and optimize your own customized campaigns quickly while controlling costs:
- Get started easily: Build your own ads with a simple call-to-action and compelling image.
- Buy on a PPC model: Only pay when someone clicks on your ad.
- Capture your audience’s attention on desktop: Run Text Ads in conjunction with Dynamic Ads to maximize your brand’s share of voice in the premium context of the LinkedIn desktop site.
Use Text Ads to:
- Connect with a premium audience of business professionals and drive high-quality leads on a budget.
Ideal if you are looking to:
- Generate quality leads while controlling your costs (Create Text Ads).
Optimize your impact
LinkedIn gives you clear visibility into the performance and impact of your campaigns at every stage of your customers’ purchase process -- from reach, to engagement, and even lead conversion.
View targeted impressions, average clickthrough rates (CTRs), website conversions, leads, and more to gauge success.
Audience insights
See a detailed view of the demographics for LinkedIn members that click on your content.
Social actions and engagement
Track the organic likes, shares, comments, and follows that your campaigns help you earn.
Using simple yet powerful reporting and analytics, you can see what’s working with your current strategies and what’s not, so you can effectively optimize your targeting approach and programs over time.
Reference from LinkedIn Marketing Solutions
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